Digital Marketing That Puts People First

S3 Ep 12 | Chanelle Murray | Uber - The Power of Creativity in Social Media

In this episode, we are joined by Chanelle Murray, Senior Social Media Lead at Uber. With over a decade of experience, Chanelle has worked with some of the world’s most recognised brands, helping to shape their digital and social media presence in an ever-evolving industry.

Chanelle is known for her innovative and results-driven approach, consistently delivering creative strategies that challenge the status quo and drive meaningful engagement. She has a proven ability to bring global campaigns to life at a local level, ensuring they resonate with diverse audiences.

Throughout our conversation, Chanelle shares her insights into the key elements of a strong digital strategy, the role of creativity in social media success, and how brands can stay ahead in today’s fast-moving digital landscape. Whether you're a marketing professional or just curious about the power of social media, this episode is packed with valuable takeaways.

S3 Ep 11 | Kate Boulos | Building Iconic Brands - A 360° Marketing Perspective

In this episode of Digital Marketing That Puts People First, we’re joined by Kate Boulo - Vice President of Marketing Essilor Luxottica. Kate is a seasoned marketing professional whose passion for brand marketing and communications is rooted in her drive to create meaningful connections between consumers and the brands they love.

Kate manages a diverse portfolio of retail brands, including OPSM, Sunglass Hut, Laubman & Pank, and EyeQ, alongside renowned eyewear brands like Ray-Ban, Burberry, Chanel, and many more. Her career spans both local and global roles, bringing a holistic 360° perspective to brand building. Kate’s approach combines business knowledge, retail strategy, creative thinking, and expertise in digital and social marketing.

Join us as we delve into her insights on crafting brands that truly resonate with consumers and how her passion for teamwork and collaboration has been key to her success.

S3 Ep 10 | The Digital Marketing Playbook | Jan Giffen

In this episode, we're diving into a crucial aspect of marketing that too many businesses overlook—building a Digital Marketing Playbook. Do you have a clear, actionable plan for your marketing efforts, or are you just throwing things at the wall to see what sticks?

 

Successful brands don’t leave things to chance. They spend time strategising and planning their marketing for the year ahead. When you see a big brand’s ad, you can bet that there’s been a lot of thought behind it—who it's targeting, what message it conveys, the channels it uses, and how success will be measured.

 

If you want your marketing efforts to pay off, you need a solid plan in place. That’s where the Digital Marketing Playbook comes in. Remember, if you fail to plan, you plan to fail. Join us as we walk you through the steps to create a playbook that will set your marketing up for success. Don’t miss out!

S3 Ep 09 | Ashton Bishop | Outthink, Outplay, Outmarket

In this episode, we chat with Ashton Bishop, a marketing expert with over 20 years of experience working with some of the world's biggest brands. Ashton has led major campaigns worth millions for companies valued in the billions. He's known for his specialty in Predatory Marketing, a unique strategy that helps brands grow by outsmarting their competition.

 

As a business owner and serial entrepreneur, Ashton brings fresh and challenging ideas to the table, always with a focus on what works best. He shares practical tips on how to think strategically in marketing, create standout campaigns, and achieve real results.

 

Whether you're a marketing professional, an entrepreneur, or just curious about the secrets behind successful brands, this episode is packed with useful insights and inspiration. Join us to hear from Ashton Bishop and learn how you can apply these ideas to boost your own brand's success. Don't miss this engaging and informative conversation!

S3 Ep 08 | Vicki Wright | Trust, Strategy, Growth - Marketing that Matters

In this episode, we're joined by Vicki Wright, a seasoned Chief Marketing Officer with over 20 years of experience in transforming marketing teams and driving profitability across various industries. Vicki excels in deploying structured marketing strategies that not only foster trust but also attract ideal customers, crucial for achieving business growth.

Vicki's impressive corporate journey includes her tenure as Group Marketing Manager at Ruralco, where she oversaw a portfolio of 50 brands, and her previous role at Metcash. Her approach is renowned for its ability to engage communities and build lasting customer loyalty through a deep focus on customer needs and preferences.

If you're eager to elevate your brand's presence and identify barriers hindering your business growth, this insightful conversation with Vicki provides practical advice on implementing strategic, customer-centric marketing strategies. Join us as we delve into ways to unlock your business's potential with guidance from a seasoned marketing leader.

S3 Ep 07 | Janice Lee-Fu | Building Brands with Heart and Impact

In this episode, we sit down with Janice Lee-Fu, the Marketing Communications Director at doTerra Australia. Janice is a dynamic commercial leader passionate about building brands that forge meaningful connections with their audiences. Known for her agile and creative problem-solving skills, she thrives on finding innovative solutions to business challenges. Despite her focus on achieving commercial success, Janice prioritises people, fostering a collaborative team culture that encourages the execution of groundbreaking ideas.

Outside of her professional life, Janice is an avid Yoga and Pilates enthusiast and enjoys cooking with her partner, Kai. Her journey into low-tox living began as a mission to create a safe environment for her beloved Persian cats, Ayla and Leia. Join us as we explore Janice's unique approach to marketing and learn how she blends creativity, collaboration, and a people-first mindset to drive brand success.

S3 Ep 06 | Shaun Alexander | Customer Centric Marketing Strategy

In this episode of "Digital Marketing That Puts People First", we are joined by Shaun Alexander - a seasoned sales and marketing executive. With over 15 years of experience in launching and growing digital media, technology, and entertainment ventures, Shaun brings a wealth of knowledge to the table.

Shaun's journey into the world of marketing ignited during his time at AWARD School in the early 2000s, where he uncovered the magic of connecting brands with people in creative ways. He honed his skills working for media publishers during the digital revolution's second wave, eventually rising to the role of National Sales Director for technology and gaming brands at CBS Interactive.

Transitioning to Pandora, Shaun made history as the platform's first Australian commercial hire, pioneering the introduction of digital audio advertising Down Under. Following Pandora's successful launch, Shaun was tapped to lead SoundCloud's operations in Australia and New Zealand, establishing their inaugural regional office.

But Shaun's expertise doesn't stop there. He's also made significant contributions as head of growth at Jaxsta, an ASX-listed music credits database. Currently, Shaun is advising Pluss Communities, a tech platform catering to the aged-care sector, and serving as Chief Commercial Officer for Incites, an Australian analytics startup.

Beyond his corporate roles, Shaun remains deeply involved in his community. He's a dedicated member of Northside Radio's marketing committee and has been hosting a music show since 2003. Additionally, he co-hosts a popular monthly soul music show on ABC Radio with Christine Anu.

Join us as Shaun shares his insights on how to prioritise people in digital marketing strategies, drawing from his rich and diverse experiences across various industries.

S3 Ep 05 | Andrew Coffey | Mater Foundation

In this episode, we chat with Andy Coffey, who heads digital efforts at the Mater Foundation. He's been in the digital world for almost 30 years, starting way back in 1994. Andy's career took him from entry-level jobs to high-ranking positions, and now he's back to more hands-on work.

Andy has loads of experience working for different companies, where he's done everything from marketing to technology and data. Even though he's won many awards, Andy's focus now is on making a positive difference. At the Mater Foundation, he leads projects that break records and help people.

Looking back on his career, Andy talks about how important it is to adapt to changes and keep learning. Balancing work, studies, and family life hasn't always been easy for him. He even started a Doctorate degree but had to stop when life got too busy.

Despite his struggles, Andy's family means everything to him. He might not be great at music, and he's dyslexic, but his dedication to his loved ones never wavers. Join us as we dive into Andy's experiences, what he's learned, and how his work has made a big impact.

S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2

Episode Summary:  

In this episode, we delve into the dynamic world of Hope Media, tracing its journey from the Christian Broadcasting Association's establishment in 1953 to its current status as a leading player in Australia's media landscape. Beth and Lucy, key figures at Hope Media, share their insights and experiences in navigating the ever-changing media environment.

Lucy, the Brand Manager for Hope Media, boasts a diverse background with a Business Management Degree from City University in London. Having spent over a decade working for not-for-profit organisations while consulting for other companies, Lucy brings a unique perspective to the table. She is also a self-taught graphic designer, adding a creative flair to her skill set. Lucy believes that the field of marketing has undergone significant changes in recent years, challenging the industry to adapt and evolve.

Beth, an experienced Digital Content Manager at Hope Media, brings a wealth of expertise from the not-for-profit and broadcast media industries. Her impressive background includes roles in journalism, radio, media relations, crisis management, and event management. Beth's well-rounded digital skill set, including a certificate in Full Stack Web Development from Codemaster Institute in WA, positions her as a valuable asset to the organisation.

Throughout the episode, Beth and Lucy discuss the transformative journey of Hope Media and highlight the challenges and opportunities presented by the evolving media landscape. With approximately 800,000 monthly listeners, Hope 103.2 in Sydney stands out as the largest community radio station in Australia, reflecting the organisation's commitment to reaching and impacting diverse audiences.

As they share their experiences, Beth and Lucy shed light on the ongoing shifts in marketing and media, emphasising the need for continuous adaptation in an industry where not everyone may have caught on to the recent changes. "Hope Unveiled" is an insightful exploration of Hope Media's rich history, the talents of its key players, and the ever-evolving nature of Christian media in the contemporary world.

 

Learn More:  

• More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 
• Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/  

S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities

Episode Summary:  

In this Episode, we are joined by Mike Jeffrey. Mike is an experienced professional who blends community service and innovative tech solutions. Formerly leading marketing, communications, and fundraising at Wesley Mission Qld (WMQ), Mike discusses his shift to CEO at Pluss Communities — a tech startup reshaping aged care and retirement living through customised community apps. 

Exploring Mike's three-decade commitment to community service irrespective of boundaries, the conversation highlights his enduring passion for assisting those in need. At Pluss Communities, Mike uses technology to strengthen community ties, positively impacting lives and fostering vibrant social connections. 

Mike's extensive career spans diverse roles, ranging from executive leadership, youth work, education, content creation, event management, and public speaking. He's held senior positions in marketing, fundraising, communications, customer relations, sales, and community service management. 

This podcast unveils Mike's personal motivations driving his marketing career, shedding light on the pivotal moment he discovered his enthusiasm for this field. His unique journey from Wesley Mission Qld to spearheading a tech startup provides insights into his evolving roles and experiences, culminating in his current mission of empowering communities through innovative technology. 

Listeners gain deep insights into Mike's marketing philosophy, centred on putting people first. Join this engaging conversation with Mike Jeffrey, offering a comprehensive insight into his journey, core values, and the principles shaping his impactful approach to modern marketing. 

 

Learn More:  

• More about our Digital Marketing Playbook https://theonlineco.net/digital-marketing-playbook/ 
• Explore all episodes of Digital Marketing That Puts People First https://theonlineco.net/getting-to-the-heart-of-business/