Digital Marketing That Puts People First

https://feed.podbean.com/theonlineco/feed.xml

8.1K

Downloads

Episodes

Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.

Episodes

Thursday Oct 14, 2021

Bonus Ep. 1: The Top 7 Questions About Google Ads

Thursday Oct 14, 2021

What’s the fuss about Google Ads?

In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for about 12 years now, so it’s safe to say we know all the ins and outs of running a successful campaign. In this episode, we demystify all the things you're wondering about Google ads, including when to use it and when not to use it.

Learn more from Heidi Jones, Google Ads expert and SEM manager at TheOnlineCo, and James Parnwell, Founder and Managing Director of TheOnlineCo. Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign, take you through some of our experiences with Google Ads over the past 12 years, as well as unpack the misconceptions around the link between SEO and Google Ads.

And as a bonus, we explain the Google Ad grant program for not-for-profits! Yes, you read that right, there is a specific Google Ads program for not-for-profits.

***