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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Wednesday Feb 02, 2022
Wednesday Feb 02, 2022
Ever made a mistake running Google Ads? Wish you knew how to avoid making those mistakes?
We've been running Google Ads for clients for well over a decade now and so it's pretty safe to say we know what makes for a successful campaign. In today's episode, we discuss the top 15 mistakes people usually make when running Google Ads, and how you can avoid making them.
Learn more from Heidi Jones (Google Ads expert and SEM manager at TheOnlineCo.) and James Parnwell (Founder and Managing Director at TheOnlineCo.)
Heidi and James bring their expert gold to the conversation and will help you to define success for your Google Ads campaign by taking you through some of our experiences with Google Ads over the past 12 years.
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Key Moments
1:55 - Mistake #1: Having all keywords bunched together in the one ad group.
3:45 - Mistake #2: Conversion tracking is not set up or set up incorrectly.
5:58 - Mistake #3: Incorrect match types, everything is broad match.
7:42 - Mistake #4: Having a budget which is too small
9:42 - Mistake #5: Not using negative keywords
11:03 - Mistake #6: Sending people to the wrong page
13:08 - Mistake #7: Using manual bidding strategies
15:48 - Mistake #8: Positioning yourself as position #1
17:56 - Mistake #9: Not using extensions
20:01 - Mistake #10: Incorrect location targeting
21:32 - Mistake #11: Not giving the campaign enough time
24:10 - Mistake #12: Too many optimisations
27:35 - Mistake #13: Assuming the wrong search intent
30:36 - Mistake #14: Focusing on the wrong metrics
32:37 - Mistake #15: Not following up your leads and turning them into sales
33:57 - Bonus - Searching for your own ads
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Learn More
- More about our Digital Marketing Workshops
- Explore all episodes of Getting to the Heart of Business
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