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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Monday Mar 21, 2022
Monday Mar 21, 2022
Have you ever thought of SEO as a bit of a mystery? Have you ever wanted to know which SEO tasks you should be doing?
In this episode, we talk about the hugely important and mysterious topic that is SEO. SEO stands for Search Engine Optimisation and is the process of making your website friendly to Google (and other search engines).
As always, you'll hear from James Parnwell Founder and Managing Director of TheOnlineCo. - plus our special guest Rich Brown, Head of SEO here at TheOnlineCo.
SEO is a big topic and with so many tasks to be done, it's hard to know where to start. So together, James and Rich are going to give you a list of seven things you can do today. If you've been doing SEO on your website for a while, this may act as a checklist, however, if you're new to SEO, then these seven items are the perfect place to start.
One of the things we pride ourselves on here at TheOnlineCo., is not using jargon where possible. The problem with SEO is, that's a bit hard, because some things only have a technical name. So in this episode Rich will give a technical answer in as clear English as he possibly can and James will give an analogy of how that works. This way you get two perspectives on the action point and fingers crossed, you'll then be able to anchor both the technical and the real world.
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Key Moments:
4:18 – Action Item #1: Make your homepage clear as crystal
8:48 – Action Item #2: Optimise the meta titles of your webpage
12:54 – Action Item #3: Make your website load more quickly
17:52 – Action Item #4: See what Google is showing for your website site: ’yourwebsite’
20:45 – Action Item #5: Submit a properly formatted site map to Google
25:07 – Action Item #6: Write an article that answers a customer's question
28:03 – Action Item #7: Keyword is the most important part of SEO but it’s massive
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Learn More:
Free Google Tools
Check what pages Google is showing for your site: Site:’yourwebsite’
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