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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Sunday Mar 28, 2021
Sunday Mar 28, 2021
Phil Callaghan is a tech entrepreneur who bootstrapped his business from his own piggybank – and transformed the way the trucking industry works in Australia.
Conceived at a time when smartphones were in their infancy, Loadshift has effectively changed how truckers and shippers communicate - through what is now a very high-tech, online marketplace. It's revolutionised the way the industry works, and today, the Loadshift team have so much data at their fingertips, that they're able to see economy trends and shifts happening in real-time - weeks before we hear about it on the evening news.
But Phil's journey hasn't been smooth sailing. He hit many speedbumps on the road to success, and in fact when he first launched his business, it simply didn’t work. He's also faced his fair share of opposition in business - including personal threats, a court battle, and a long struggle to make the business financially sustainable.
Phil is an innovator ahead of the curve. His story is one of determination and grit which highlights the fact that if something doesn’t work first time, tweak and try again!
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KEY MOMENTS
4:08 - Phil gets his start in the family agriculture business - and notices a gap in the transport industry
9:42 - How it all began: “I’m a tech entrepreneur who bootstrapped his business.”
12:41 - “As a business owner, you’ve gotta find your tribe, your group of followers.”
15:39 - Failure to launch. What next?
18:11 – What does sustainable growth look like?
21:45 – Time for a price rise.
24:22 – Changing life for the ‘little guys’ in business.
26:06 - Phil and the Loadshift team face one of their biggest battles.
31:48 – Impact of 2020 border closures on the industry.
34:17 - Phil and his business undergo a major identity shift.
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LEARN MORE
- Connect with Phil Callaghan on LinkedIn - https://www.linkedin.com/in/philip-callaghan/
- More about Loadshift - https://www.loadshift.com.au/
- Explore all episodes - https://theonlineco.net/getting-to-the-heart-of-business/#podcasts
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