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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Sunday Apr 25, 2021
Sunday Apr 25, 2021
For Kara Foscholo and Amanda Semaan, running a complex and multi-layered business wasn't even slightly on their radar, when they first embarked on a uni degree together.
But when a research opportunity came their way, enabling them to invest in discovering better disability care, their passion took over. And as they say, the rest is history!
When Active Ability was founded, it was the first of its kind – mobile therapy, specifically for those with intellectual disability, brain injury and mental illness. These days, their team of 65 therapists works with hundreds of clients throughout the Greater Sydney, Wollongong and Sunshine Coast regions.
With the business growing quickly, the struggle to balance work and family has been difficult for the two young mums. Though they’re grateful for the privilege of doing what they do, both Kara and Amanda took their laptops to the hospital when their babies came along so they could continue to work. It’s a balance which they say they’re still trying to master!
This is an honest, inspiring story, highlighting the success that can come from the right combination of passion, skill, and commitment .
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Key Moments
05:00 – Neither Kara nor Amanda were planning on being business owners!
07:00 – An opportunity comes along to improve exercise physiology for disability.
10:00 – The Active Ability magic sauce is created: fun, bespoke ‘exercise’.
17:00 – Launching Active Ability, while navigating the ever-changing NDIS.
20:00 – Learning how to grow quickly, while maintaining quality service.
24:18 – Time to bring in some outside help.
33:38 – Success comes with a cost, which can be difficult to balance.
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Learn More
- Connect with Amanda and Kara on LinkedIn
- More about Active Ability
- Explore all episodes of Getting to the Heart of Business
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