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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Sunday May 09, 2021
Sunday May 09, 2021
Today's interview guest has possibly the most colourful story we've had on the podcast so far.
She's Annika Saigi, owner of a busy network of yoga studios in Western Sydney called Nin Yoga – and her journey has been a bit like a roller coaster ride in a theme park... It started at a video game arcade, with a detour into the circus arts, then adventures in India, and – just as she was launching a yoga studio – there was that painful little thing called the COVID pandemic.
Thankfully, Annika has lived to tell the tale, and in our interview she shared some of her amazing transformation from a young Video Game arcade manager, into a successful business woman.
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KEY MOMENTS
3:22 - It all started with an obsession with Japanese culture and gaming.
5:18 - When the Gaming Arcade Annika is running is sold, she's forced to reconsider her career options.
7:51 – Dance and circus tricks become Annika’s new obsession.
10:18 - A trip to India, and a Yoga course changes everything. Nin Yoga the business is born.
11:19 - Covid strikes – and Annika is ready to hit back.
21:52 - How motherhood impacted Nin Yoga
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LEARN MORE
- Connect with Annika on LinkedIn
- More about Nin Yoga
- Explore all episodes of Getting to the Heart of Business
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