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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Sunday May 23, 2021
Sunday May 23, 2021
Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave!
It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market.
In our interview Justine talks about the joys of serving Australia’s active community of caravanners and campers; the challenges of growing a business while raising little ones; and the frightening experience of launching a brand-new product—days before the COVID pandemic hit!
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KEY MOMENTS
04:50 - It all started with a camping trip... and a little purchase on ebay.
08:31 - With a business underway, Justine's range of products expands, and she hires a warehouse and some staff.
13:38 - Justine designs and launches her first original product - and then COVID hits.
19:00 - Digital marketing is what has built Campsmart’s reputation.
22:43 - Justine’s advice on running a business and a family? “I just do the best I can, with everything. I don’t aim to be perfect at anything.”
24:00 - The rewards of the business.
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LEARN MORE
- Connect with Justine on LinkedIn
- More about Campsmart
- Explore all episodes of Getting to the Heart of Business
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