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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Monday Jun 14, 2021
Monday Jun 14, 2021
In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world.
These days, she’s back on home turf, applying everything she learned in the first half of her career, to educating business owners in the beauty, wellness and day spa industry.
Her business is called LOFT Inc. It stands for Leverage, Optimise, Focus, Thrive; and that’s exactly what she helps business people do. The principles she shares in our interview are rich in wisdom, and applicable to all business owners, regardless of what industry you’re in.
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Key Moments
05:00 – Vanessa flunks her HSC, discovers her passion for health and wellness.
07:06 – “I slept in my office in Homebush ...I took in a mattress for the Olympics and Paralympics.”
09:37 – Travelling the world, managing day spas takes its toll. Time for sabbatical.
13:56 – LOFT Inc. is born, to support day spa owners around Australia.
15:22 – Leverage, Optimise, Focus, Thrive - breaking down the four ingredients.
24:43 – Learning to focus and productise her business.
36:24 – The importance of self-care.
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Learn More
- More about LOFT Inc.
- Explore all episodes of Getting to the Heart of Business
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