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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Sunday Jun 20, 2021
Sunday Jun 20, 2021
If there was ever a podcast episode that resembled War and Peace, this one has got to be it.
For the ultrasound training company Zedu, there were a few years where it seemed like everything was against them.
They faced detractors in the medical industry; identity theft by a competitor; a business ‘divorce’; the 2019 bushfires; and the impact of COVID. But owners Suean Pascoe and Michael Duncan are not quitters.
All of these trials have helped them to refine their business, and build a vibrant, energetic brand that stands out in the market like a beacon.
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Key Moments
04:00 – A personal tragedy highlights the vital importance of ultrasound training.
09:50 – Backlash from industry professionals.
10:50 – Identity theft forces a company name change.
20:04 – Family health crisis, cashflow troubles and business ‘divorce’.
24:06 – COVID hits and forces Zedu to be closed for 292 days during lockdown.
26:20 – Zedu goes online: “Trying to pivot education is like trying to turn the Titanic on a dime.”
34:30 – Strength through hardship: “A tough sword has to go through fire – and they’ve put us through fire so look out!”
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Learn More
- More about Zedu
- Explore all episodes of Getting to the Heart of Business
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