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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Tuesday May 24, 2022
Tuesday May 24, 2022
Do you know if your website actually gets you any business?
In this episode of Digital Marketing That Puts People First we ask you the question ‘Is your website telling people to bugger off?’ And by that we mean, is it clear to visitors to your site exactly what it is that you do? If it isn’t then perhaps your site is (accidentally) telling people to go elsewhere.
As a rule of thumb, you have less than 10 seconds to convince people to stay on your website, and there are 3 psychological triggers you need in order to get people to stay. If you don't fulfil these three things, then visitors to your site will leave and go and visit your competitor's sites instead.
If, however, your site convinces people to stay longer than the first 10 seconds, then what happens is that people stay longer, much longer on your site and only then does your website stand a chance of generating you any business.
So, in this episode, we’re going to give you three tools to use in assessing your website. And then we'll talk through some examples of how to fix your homepage so get more people to stay and turn into leads.
As always, you’ll hear from James Parnwell Founder and Managing Director of TheOnlineCo. As well as Jess Colusso our Sales and Marketing Manager at TheOnlineCo.
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Key Moments:
1:11 - New name for the Podcast
6:00 – The 10 second rule
8:06 – Think, Feel, Do test – does your website pass?
22:10 – The clarity test? Do people understand what it is that you do?
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Learn More:
- Explore all Season 1 and Bonus Episodes of Getting To The Heart of Business https://theonlineco.net/getting-to-the-heart-of-business/
- More about our Digital Marketing Workshops https://theonlineco.net/free-workshops/
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