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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Monday Jul 01, 2024
S3 Ep 08 | Vicki Wright | Trust, Strategy, Growth - Marketing that Matters
Monday Jul 01, 2024
Monday Jul 01, 2024
In this episode, we're joined by Vicki Wright, a seasoned Chief Marketing Officer with over 20 years of experience in transforming marketing teams and driving profitability across various industries. Vicki excels in deploying structured marketing strategies that not only foster trust but also attract ideal customers, crucial for achieving business growth.
Vicki's impressive corporate journey includes her tenure as Group Marketing Manager at Ruralco, where she oversaw a portfolio of 50 brands, and her previous role at Metcash. Her approach is renowned for its ability to engage communities and build lasting customer loyalty through a deep focus on customer needs and preferences.
If you're eager to elevate your brand's presence and identify barriers hindering your business growth, this insightful conversation with Vicki provides practical advice on implementing strategic, customer-centric marketing strategies. Join us as we delve into ways to unlock your business's potential with guidance from a seasoned marketing leader.
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