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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Sunday Sep 01, 2024
Sunday Sep 01, 2024
In this episode, we're diving into a crucial aspect of marketing that too many businesses overlook—building a Digital Marketing Playbook. Do you have a clear, actionable plan for your marketing efforts, or are you just throwing things at the wall to see what sticks?
Successful brands don’t leave things to chance. They spend time strategising and planning their marketing for the year ahead. When you see a big brand’s ad, you can bet that there’s been a lot of thought behind it—who it's targeting, what message it conveys, the channels it uses, and how success will be measured.
If you want your marketing efforts to pay off, you need a solid plan in place. That’s where the Digital Marketing Playbook comes in. Remember, if you fail to plan, you plan to fail. Join us as we walk you through the steps to create a playbook that will set your marketing up for success. Don’t miss out!
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