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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Monday Feb 08, 2021
Monday Feb 08, 2021
With degrees in law AND advertising, Amanda Little is a family lawyer with a difference.
As you'll hear in our fascinating and at-times hilarious interview, she’s an innovator, a breaker of glass ceilings—and an incurable entrepreneur who’s known to buy domain names on her holidays. She's the “ten-new-ideas-before-breakfast” type.
Amanda shares what made her step away from a big city law firm to start out on her own, and how she juggles being a wife, a mum, a lawyer and a business owner at the same time.
You’ll hear about her approach to hiring, budgeting and business growing pains; why workplace shenanigans are high on her agenda; and how Amanda’s nearly-all-female team survived COVID-19, after "falling off a fiscal cliff". Together they led the way in finding new ways for lawyers to operate.
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KEY MOMENTS IN THIS EPISODE:
07:15 – Amanda talks about some of the areas of business where lawyers often struggle.
10:14 – Both James and Amanda recall their first hiring experiences, and what made those early staffing decisions a success.
14:25 – Amanda shares why being a flexible, adaptable workplace is so important to her – and how it’s attracted brilliant staff.
18:28 - The growing pains and keys to growth in Amanda’s early years in business.
23:35 – How manage an overactive creative brain that is always coming up with new ideas.
27:55 – Surviving 2020: “We fell off a fiscal cliff, the work dried up instantly.”
30:37 – Amanda realized she was losing money by hiring too many juniors, and had to undergo a major paradigm shift.
35:24 - Amanda discusses the value of investing in outsourcing.
36:51 – A fun workplace is one that staff don’t want to leave – Amanda shares how she’s created a culture of fun.
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LEARN MORE
- Amanda Little is a family lawyer and head of the Western Sydney law firm Amanda Little & Associates - https://www.amandalittleassociates.com.au/
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