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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
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Sunday Feb 14, 2021
Sunday Feb 14, 2021
If you’re in a business partnership, and it sometimes feels a bit like a marriage – then you’re not alone!
That’s how Kirsty Farrugia describes it, in this fascinating interview about her business, The Art of Decluttering. It’s a professional organizing co, run by Kirsty and her business partner and long-time friend, Amy Revell. Together they also host a highly successful podcast of the same name.
In her interview, Kirsty shares about the massive journey of personal growth she’s been on while working in the partnership – including both the struggles, and the great rewards.
She also gives us a fascinating insight into the powerful emotional ties people have with their clutter—and what happens when you’re in a client’s home, an “landmine”explodes…
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KEY MOMENTS IN THIS EPISODE
03:43 - She may be a professional organizer, but Kirsty admits she was once a chaotic “red hot mess”!
07:51 – Feeling restless as a stay-at-home mum, Kirsty took a leap of faith. The story of how the business began.
14:17– It’s an ironic moment when two pro-declutterers, realise their business is rather… cluttered!
16:04 – Anyone in a business partnership will agree – it’s not easy! Kirsty talks about the personal struggles of letting go, and making room for someone else’s wishes.
23:12 - Relationship before profit, Generosity: two of the values at the heart of Kirsty’s business.
25:24 – A thriving Facebook Group has been a key to the Art of Declutterings’s success.
26:11 – “Landmines” – a unique hazard of the decluttering profession.
31:23 – Kirsty talks about her great passion for helping people find freedom.
35:00 – Is it possible to ‘declutter’ your business? We ask Kirsty for her advice.
39:28 – James and Jess talk about the business strategy of identifying gaps in the market.
43:09 – Using Facebook Groups as a business tool.
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LEARN MORE
Find out more about Kirsty and her work at www.theartofdecluttering.com.au.
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