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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Monday Mar 01, 2021
Monday Mar 01, 2021
When we turned up to interview Josh Nicholls at Platinum Electricians HQ, it felt like we were stepping into a trendy Silicon Valley tech-startup.
It’s full of bright, ultra-modern décor; there’s inspirational slogans on the walls, and a buzz of motivation in the room. It’s a long way from Josh’s days as a young apprentice electrician, facing up to workplace bullying. He now heads up around 300 employees with franchises around Australia, and having a happy and thriving workplace culture is one of his highest values.
In our interview he shares some of the keys to his success - as well as his biggest challenges, how he survived COVID-19, and what’s kept him going strong for close to 20 years.
James and Jess then explore some of Platinum’s marketing strategies – like their 21-Point Customer Experience checklist – and share tips on finding your own USP.
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KEY MOMENTS
04:07 – Leaving school at 15, Josh’s electrical career got off to a rough start - in an apprenticeship where bullying was common. But the experience had a silver lining.
06:15 – Josh’s first day as a business owner – “I’ll never forget the new car smell”.
08:05 – Growing as a business leader - “I learnt to leverage off others”.
12:35 – The difference between Leadership and Management.
17:17 – To grow a business you need to have humility and hand responsibilities over to others.
19:11 – Josh explains his “wow” principle: wowing his customers with “Crazy Customer Service”
21:53 – Establishing your business’s Culture and Values.
25:46 – For Josh and his wife their “Why” is to be a blessing to others, through a charitable Foundation.
28:30 – “The first million is hardest” – Josh explains why.
30:18 – Josh's toughest times in business, and how he navigated Covid-19.
33:54 – Work life balance – how Josh achieves it.
41:46 – James and Jess discuss how to develop a USP in your business.
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BOOKS MENTIONED BY JOSH IN OUR INTERVIEW
- 'The E Myth – Why Most Businesses Don’t Work and What to Do About It' – by Michael Gerber
- 'Start With Why: How Great Leaders Inspire Everyone to Take Action' - by Simon Sinek.
- 'Delivering Happiness: A Path to Profits, Passion and Purpose' – by Tony Hsieh
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LEARN MORE
- More about Platinum Electricians https://www.platinumelectricians.com.au/
- Platinum’s 10 Core Values - https://www.platinumelectricians.com.au/about-us/
- Explore all episodes https://theonlineco.net/getting-to-the-heart-of-business/#podcasts
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