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Demystifying the ever-changing world of digital marketing. In every episode, we’ll bring you content and conversations designed to build clarity around digital marketing. We want to help you build a deeper understanding of how it works within your business and why it’s important that your marketing puts people first. You’ll get to know James, our deep-diving Managing Director and Jess, our many-talented Sales and Marketing Manager. Be a fly on the wall as they swap stories and fun-facts while sharing valuable marketing advice. Plus, from time to time you’ll hear from other experts within TheOnlineCo., as they share their own wisdom and experience in their particular areas of digital marketing.
Episodes
Sunday Mar 21, 2021
Sunday Mar 21, 2021
It’s the perfect story of a Stay at Home Mum with a hobby that goes viral. But peek behind the beautifully curated Instagram feed to hear about the real-life journey which has taken Wild Indiana from a back bedroom operation to a national brand.
It all started with a play gym made by Laura’s husband, Luke. With nine months maternity leave ahead of her, Laura began selling a few on Instagram.
Then she happened upon a certain silicone baby's bowl, and entered the importing game.
When Covid hit and an Instagram influencer shared a post, Wild Indiana went viral - reaching seven figures and a social following of over 34,000.
Laura’s story of courage, tenacity, and a heart to help other mums - is incredibly inspiring.
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KEY MOMENTS
03:48 - Laura discovers her knack for selling on Instagram, before the rest of the world catches on.
07:46 - A new product range enables Laura to support and encourage mums, while building a successful business.
12:17 – Laura enters the world of importing and overseas manufacture.
13:00 - Sales triple when an influencer shares an Instagram post – and Covid helps online purchases to soar.
17:00 - Time to move house. The back room just isn’t big enough for this growing business!
19:31 - After a few kinks along the way, Laura is grateful to the forgiving customers who have stuck with Wild Indiana through the growing years.
22:17 – From a painful experience, Laura reshaped her business.
24:00 - Laura shares some tips for Instagram marketing.
29:29 - When the rubber hits the road, Laura revisits her motivations, and her idea of success.
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LEARN MORE
- Connect with Laura Turner on Instagram - https://www.instagram.com/wild_indiana/
- More about Wild Indiana - https://www.wildindiana.com.au/
- Explore all episodes - https://theonlineco.net/getting-to-the-heart-of-business/#podcasts
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